Lifecycle Marketing • Email & SMS • eCommerce Growth
Email & SMS Lifecycle Marketing for eCommerce Brands
Driving Revenue, Retention, and Scalable Growth
Who I Am
I’m a digital marketing strategist with 10+ years of experience across eCommerce, retail media, and hospitality.
I specialize in lifecycle marketing—email, SMS, and retention strategies that drive real revenue growth.
My background blends performance marketing with hands-on experience in high-volume hospitality and creative environments, giving me a unique perspective on how brands connect with people.
At the core of my work, I help brands grow, engage audiences, and build systems that convert—consistently.
Focus Areas
Email & SMS Lifecycle Marketing
Retention Strategy & Customer Journeys
eCommerce Growth (Klaviyo, Attentive, Shopify)
Hospitality & Guest Experience
Highlights
Drove measurable ROAS and revenue growth through retail media campaigns for top CPG brands
Built and scaled lifecycle and digital programs for small businesses through The X Brand Lab
Led high-volume hospitality operations, developing guest-first systems that increased retention and spend
On-camera performer with a strong foundation in storytelling, branding, and audience engagement
The X Brand Lab
The X Brand Lab helps entrepreneurs and local businesses scale through social media management, websites & SEO, and acquisition marketing. By combining proven playbooks with tailored creative strategies, we deliver results without the overhead of a traditional agency.
Social Media Management
Strategy, content calendars, posts, community engagement, analytics.
Acquisition & Ads
Full-funnel paid campaigns across Meta, Google, and Retail Media.
Web & SEO
Shopify & WordPress builds, CRO setup, SEO optimization, ongoing support.
Case Studies
Nestlé Confectionery
Amazon DSP + Walmart Connect campaigns → +30% ROAS during peak holiday window.
Website refresh + Instagram growth → 42% increase in online bookings within 6 months.
Launch campaign with influencer outreach + event PR → 300+ attendees at opening, 12K impressions in month one.
Menu redesign + localized ads → 28% in-store traffic growth, 35% increase in delivery sales.
Clorox Homecare (via Flywheel)
Vendor Central optimization + DSP activations → +15% conversion lift, improved category visibility.
Resume
Retail Media & E-Commerce: Amazon, Walmart, Instacart, DSP, Criteo.
Digital Growth: Shopify, Klaviyo, Meta & Google Ads, influencer programs.
Analytics & Operations: SEO/SEM, CRO, A/B testing, budget pacing, reporting.
Leadership: Cross-functional project management, client communications, team training.
Film & Modeling
Theatre
Cast in the lead role of Puck in A Midsummer Night’s Dream. Trained as a Vocal Major with a Theatre Minor at the prestigious Duke Ellington School of the Arts, where I developed a versatile foundation in performance, character work, and stagecraft.
On-Camera
Appeared as an extra in blockbuster films including Transformers and other major productions. Known for strong stage presence, versatility, and the ability to transition seamlessly between roles. Featured on reality television as a contestant on Frogger (Peacock), showcasing charisma, energy, and on-screen personality.
Performance & Dance
Featured performer at the Kennedy Center’s MLK Day tribute. Trained across Hip Hop, Ballet, and Ballroom with professional teaching experience at Arthur Murray and Fred Astaire Studios. Expanded versatility through workshops and live performance projects, including Dance With Me led by Dancing with the Stars champions Maks and Val Chmerkovskiy.
Hospitality
Nightlife & Events
Promotions Manager at Freezone Nightclub, designing themed nights that drove traffic and community.
High-Volume Bartending
Served 150+ guests per shift at NYC and Las Vegas venues including We All Scream and Mickey Spillane’s.
Restaurant & FOH Service
Managed bar and floor service at Parm Battery Park and The ONE Group, delivering for both casual and VIP guests.